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Non-NEC Console Related Discussion => Chit-Chat => Topic started by: esteban on August 16, 2005, 11:30:27 AM

Title: Advertising in video games
Post by: esteban on August 16, 2005, 11:30:27 AM
check this out:
http://nationalcheeseemporium.org/

and then this:
http://www.massiveincorporated.com/

For the uninitiated: the first link is by a bunch of fellow gamers who figured out how to block steaming ads in Swat 4 (and presumably this technique will work for many games that are clients of massiveincorporated).

Quote from: "Massive Incorporated"
For advertisers, the Massive Network provides unprecedented access to the gamer audience through dynamic and targeted delivery of ad messages.


Personally, I hate advertisements shoved down my throat (i.e. when I am part of a "captive audience"). I'm the person who hates the fact that there are commercials at the movie theatre (the trailers are bad enough). I paid good money to see a movie, not watch commercials, goddamit.

Same goes for gaming.

Also, I despise DVDs that do not allow you to skip the "Coming Attractions" trailers.  Goddam! At least with a VHS tape, you could fast forward!  

Sorry for sounding a bit too mean-spirited... but this trend towards in-game advertising really gets my dander up.

A bunch of the big clients are listed at the bottom of the homepage. Konami, Eidos, Codemasters... I'm sure there are many more to come...
Title: Advertising in video games
Post by: Keranu on August 16, 2005, 02:21:39 PM
Hey that's a pretty cool link you posted for the first one. I can't believe they do something like this in games not. By the way, I agree about commercials in the movie theaters now, which is totally unnecessary!
Title: Advertising in video games
Post by: KingDrool on August 16, 2005, 02:45:36 PM
Most of EA's games are nothing but advertising.  Just look at Need for Speed Underground 2.  It's unbearable.
Title: Advertising in video games
Post by: akamichi on August 17, 2005, 01:41:38 AM
Don't buy or play those games.  :) I know.  I know.  Easier said than done.  It's pretty lame for game makers to include this kind of advertisement.  I could understand doing it for your own games but just general advertisement is pitiful IMO.

I used to love EA back in the days of the C64.  I was always hyped up for pretty much all their C64 stuff.  Nowadays I don't buy anything even related to them.
Title: Advertising in video games
Post by: KingDrool on August 17, 2005, 05:48:15 AM
Actually, I can't remember the last EA game I went out and bought.  NFSU2 was a Christmas gift.  I kind of have my own mini-boycott going.  ;)
Title: Advertising in video games
Post by: esteban on August 17, 2005, 06:11:46 AM
Quote from: "akamichi"
Don't buy or play those games.  :) I know.  I know.  Easier said than done.  It's pretty lame for game makers to include this kind of advertisement.  I could understand doing it for your own games but just general advertisement is pitiful IMO.

I used to love EA back in the days of the C64.  I was always hyped up for pretty much all their C64 stuff.  Nowadays I don't buy anything even related to them.
EA ruled back in the day. They had tons of creative, kool games.  One of my favorite games on the Apple II was "Wasteland". Good stuff.

If there was a clearly displayed disclaimer on game packaging that said "Please note: This software contains in-game advertising" then it might be possible to avoid them. This will never happen, of course.

Another aspect that I haven't discussed (it's on the first link), concerns (emphasis added):
Quote from: "nationalcheeseemporium"
How did our adverts perform?

Everything now plays along with little noise coming from the madservers. Until we exit the game. A single HTTP request is sent by our game client to signify that the game has ended. A timestamp and our session/gamer ids are sent. This sort of information gives the advertisers a more complete idea of how long we play, and at what times of the day, and enough information for them to calculate any patterns. They could even determine what levels are more popular and maybe charge more for advertisers to get advertising space in these levels.

The most shocking part was next. The client contacted madserver to tell the advertisers how long the gamer spent with each advert in their view. This is mapped to the gamer id, so they know which player in the game saw the advert, and when, for how long, and from how far away (by virtue of the size attribute). Even the average viewing angle is passed back.

If this stuff is just first generation, then who knows how invasive and/or detailed this technology could become. It should be made clear that this advertising format doesnt just simply mean putting posters on the walls of levels, but also objects, such as vending machines in the game could be branded by advertisers.
So there are two issues here: first, all the "market research" stuff that is collected to see how well ads are performing -- and the fact that this data is not anonymous, but linked to a specifc gamer id.  

Second, massiveincorporated has taken the concept of  "product placement" to the next level: any object in a game can be branded "on the fly", not simply posters.

Technically, this is amazing stuff. As far as the state of the gaming industry goes, however, this is a new low (...the low-tech product placement in older games was bad enough...)
Title: Advertising in video games
Post by: Paladin on August 19, 2005, 03:01:48 PM
For the most part this stuff really annoys me. I want to sit back and play the game without having to see the newest Pepsi ad. I only really condone it when a game company tastefully puts in reference to other games they've released. The best to examples I can think of are Working Designs games and Konami's Blades of Steel. I mean who hasn't walked up to some object in a Working designs game to get some humorous message related to some previously released game. Anyone who has played Blades of Steel remembers the super cheezy Gradius mini game, which also advertises for Contra and Jackal, inbetween the 2nd and 3rd period.

This stuff about recording the gamer id, the play time, and even the angle you viewed the ad at is ridiculous. It really has no class and doesn't belong in a video game.
Title: Advertising in video games
Post by: nodtveidt on August 19, 2005, 03:34:22 PM
From Lunar: The Silver Star...
"I've had harder trials...like the time I fought Galam!"
"I sure wish Morley were here right now..." (Morley, or Marley to be precise, was in Cosmic Fantasy 2, shown in the cutscene before Cobra is summoned to Idea and also shown as a sprite in the Algernon before it rockets to Clan Isle)
From Vasteel...
"Just ask Van and he'll tell you that Galam is one tough fighter."

I remember Vay having a ton of them but I can't remember any off the top of my head right now...been a couple of years since I last played thru that game. Also, Cosmic Fantasy 2 had a ton of other pokes...

"a three hour tour, a three hour tour..."
"Can I mind-meld with you, friend?"
"Did I tell you that I'm not only the president, I'm also a client?"
etc etc etc...tons of them. :D
Title: Advertising in video games
Post by: Keranu on August 19, 2005, 08:22:40 PM
Nod, there was some CF2 reference in Vay that went along the lines of "Don't be a Babbette!" or something. Another good Working Designs one is in Exile in the scene before you fight some boss he says something about you being brothers or something and says "It will be our Cosmic Fantasy!".

Also, who else remembers the sweet ass Irem and R-Type advertisments in the last level of Vigilante :D ? They were on the beat up walls in the background and they looked so awesome on them.
Title: Advertising in video games
Post by: esteban on August 19, 2005, 08:30:30 PM
Quote from: "Keranu"
Nod, there was some CF2 reference in Vay that went along the lines of "Don't be a Babbette!" or something. Another good Working Designs one is in Exile in the scene before you fight some boss he says something about you being brothers or something and says "It will be our Cosmic Fantasy!".

Also, who else remembers the sweet ass Irem and R-Type advertisments in the last level of Vigilante :D ? They were on the beat up walls in the background and they looked so awesome on them.
Yes, advertising for your other games is not a problem, as far as I am concerned. All the things folks have pointed out are fine... in fact, they actually add another level of appreciation for a company's oeuvre.

The Gradius mini-game! I totally forgot about that!  The WD self-references!

Keranu, don't forget Vigilante has billboards for IREM's own Mr. Heli  (HuCard) as well!  Maybe even another game, though I can't remember it.
Title: Advertising in video games
Post by: Keranu on August 19, 2005, 09:50:54 PM
Yes that right, Mr. Heli was on it! I knew there was another IREM game on there, but I just couldn't remember! I think Mr. Heli and R-Type were the only ones though, along with the IREM logo appearing as well I believe.

Speaking of Mr. Heli, remember that cheat in Ninja Spirit to display the two secret messages? I think they were "Do you like PC Engine?", and "Mr. Heli is fun.". It was really freaky when I first put in the cheat to see those messages  :shock: .
Title: Advertising in video games
Post by: nodtveidt on August 20, 2005, 12:25:11 AM
Quote from: "Keranu"
Another good Working Designs one is in Exile in the scene before you fight some boss he says something about you being brothers or something and says "It will be our Cosmic Fantasy!".

Yup, that was the druid king inside the Mosnee cathedral. :D I don't remember that line from Vay though...I know it had a lot of references but I must have missed that one.
Title: Advertising in video games
Post by: Keranu on August 20, 2005, 12:41:25 AM
The part I was referring to in Vay is around when you first get that chick with the claws on your team.
Title: Advertising in video games
Post by: nodtveidt on August 20, 2005, 01:59:14 PM
Oh...yeah, he says "Babette", as in babe-ette...meh you get the idea. :D
Title: Advertising in video games
Post by: Keranu on August 20, 2005, 10:20:15 PM
:wink:  :arrow:
Title: Re: Advertising in video games
Post by: Black Tiger on September 08, 2005, 09:21:48 AM
Quote from: "stevek666"
check this out:
http://nationalcheeseemporium.org/

and then this:
http://www.massiveincorporated.com/

For the uninitiated: the first link is by a bunch of fellow gamers who figured out how to block steaming ads in Swat 4 (and presumably this technique will work for many games that are clients of massiveincorporated).

Quote from: "Massive Incorporated"
For advertisers, the Massive Network provides unprecedented access to the gamer audience through dynamic and targeted delivery of ad messages.


Personally, I hate advertisements shoved down my throat (i.e. when I am part of a "captive audience"). I'm the person who hates the fact that there are commercials at the movie theatre (the trailers are bad enough). I paid good money to see a movie, not watch commercials, goddamit.

Same goes for gaming.

Also, I despise DVDs that do not allow you to skip the "Coming Attractions" trailers.  Goddam! At least with a VHS tape, you could fast forward!  

Sorry for sounding a bit too mean-spirited... but this trend towards in-game advertising really gets my dander up.

A bunch of the big clients are listed at the bottom of the homepage. Konami, Eidos, Codemasters... I'm sure there are many more to come...


Ads before a movie either in a theatre or on a dvd are effing bologna.

But... if they want to play those digital ads on the screen before the film's start time, or if they'll start selling DVDs and video games for free with advertising content, so be it.

Just let us have the option of paying for the uncensored versions.
Title: Advertising in video games
Post by: Keranu on September 08, 2005, 09:33:48 AM
Oh yeah, it's so stupid when DVDs MAKE you watch the previews/ADs.
Title: Advertising in video games
Post by: Black Tiger on September 08, 2005, 09:55:34 AM
Quote from: "Keranu"
Oh yeah, it's so stupid when DVDs MAKE you watch the previews/ADs.


Well thats one thing.

But the the hell, do they put a trailer for Pochahontas on my effing Sin City DVD!?!?
Title: Advertising in video games
Post by: Keranu on September 08, 2005, 11:22:18 AM
Damn, a trailer for a retarded ten year old Disney movie?
Title: Advertising in video games
Post by: Black Tiger on September 08, 2005, 11:27:46 AM
Quote from: "Keranu"
Damn, a trailer for a retarded ten year old Disney movie?


No, this is stirring heart moving epic about the struggle of what it takes to be a man, without betraying your heartfelt morals that drive you to push to discover the truth about who you really are.

In other words, this one's live action.

Its still based on the classic, true-life love story of a 50 year-old man who raped an 11 year old girl(but she was native, so he was doing her a favor).
Title: Advertising in video games
Post by: Keranu on September 08, 2005, 12:15:34 PM
Yeah I was kind of pissed off when Disney made their version of Pochohontas more of the same age as John Smith. The real eleven year old version would have looked a lot better for the animated film.
Title: Advertising in video games
Post by: GUTS on September 08, 2005, 01:50:10 PM
Yeah Pocahontas f*cking sucked, that was the beginning of the end of the good era of Disney cartoons like Little Mermaid and Aladdin.

Speaking of cartoons, any of you guys remember The Road to El Dorado?  Now that was a badass cartoon, especially that trippy ass Elton John song sequence with all the crazy art.
Title: Advertising in video games
Post by: Black Tiger on September 08, 2005, 02:47:58 PM
Quote from: "GUTS"

Speaking of cartoons, any of you guys remember The Road to El Dorado?  Now that was a badass cartoon, especially that trippy ass Elton John song sequence with all the crazy art.


You sure that was a cartoon and not just a bad "E" trip?
Title: Advertising in video games
Post by: esteban on September 08, 2005, 05:58:59 PM
Quote from: "GUTS"
Yeah Pocahontas f*cking sucked, that was the beginning of the end of the good era of Disney cartoons like Little Mermaid and Aladdin.

Speaking of cartoons, any of you guys remember The Road to El Dorado?  Now that was a badass cartoon, especially that trippy ass Elton John song sequence with all the crazy art.
I've never seen the Road to El Dorado... you know I'll have to see it now just to see this Elton John trippiness.
Title: Advertising in video games
Post by: GUTS on September 08, 2005, 06:23:47 PM
Yeah pretty sure, i've seen the movie like 10 times, haha.