This thing is exactly what I said it was going to be, an entry level budget handheld which emulates Neo Geo games. The fact that everyone on Earth already has a portable device that plays/can play Neo Geo games means that this HAS to be at a budget price to compete with other devices. The components needed to have a portable which can play Neo Geo games and has wi-fi to download new games will cost... $100? Let them jack up the price so they can make some money, and they can sell it for $150.
If it costs more than a 3DS, they can look at selling maybe a few hundred of these units... Though, it is worth noting, that may a viable business strategy too. It is like when you walk past that super fancy clothing store on Fifth Ave. that never has anyone in it. They don't need an Old Navy sized crowd, because if they a few t-shirts that they made for $3 for $300, they are doing good for themselves. Maybe that is the business model for these guys? Sell a thousand systems for $500 that they paid $100 for, go to the bank, call it a day.
