But it ISN"T profitable right now. Profits from this year are only possible because of all the shit they've built up with massive losses. The years where they lost $2B were the years they were developing the 360. You can't just...have...a console, you have to make it, market it, etc, and those costs are higher than any money they are brining in. The XB didn't pay for itself during its era. The 360 didn't either. The new one...well...I doubt it. I'm pretty sure they are just trying to Cold War Sony into bankruptcy...which is some sort of strategy, but will the market be worth owning once they have it? I mean, why would you want a significant market share in a market where there is no profit? I've said this before, but GM was number one in car sales world wide when they went bankrupt...the biggest bankruptcy in history.
If I take out credit cards everywhere I can, max them, have brain surgery with no health coverage, and then go get a 15 hour a week at 7-11 to get a $87 paycheck I can't say "Look! I'm in the black! $87! I'll still have $25 after I put gas in my car!". That's basically what you are saying works...it doesn't work in anything but the shortest of terms. Its golden parachute thinking, completely unsustainable.
The old model was spend $200M developing a new version of Windows, sell hundreds of millions of copies of it on $1 CDs with MSRPs of $60-300. This leads to MAJOR profit.
The new model is spend ten times that much on hardware and sell it at a %200 loss. HUGE loss.
Sony's problems are different. MS is losing money on the games business hand over fist, Sony on the other hand is making money on games (kinda) but losing money on almost everything else. Also: they are VERY recalcitrant to do anything logical and STILL can't develop an actual business strategy. After all that stuff I said about how the Vita could be the Apple TV Sony needs to keep the PS brand in people's minds all day...they just went ahead and announced this new set top box...that only works on Sony TVs...a market they are a distant 3rd in, slipping every day, and have lost money in 7 quarters in a row.
MS could cut the games division free and be the next IBM (in theory). Sony is just a f*cking mess. They are losing share everywhere from their main business. Kids today don't even know what a Walkman is and all the TVs most people are buying are from Korea. Sony, if anything, needs to spin the games division off so that the rest of the company can go bankrupt without killing the entire thing. Its the opposite situation of MS.