No way in hell this article is legit. This quote says it all:
Sega have said that due to recent financial stability found in the dropping of hardware and moving exclusively toward the software side of gaming, they have reached a point where they are solid enough to give it “one last go”.In this one simple sentence there are a million things going on. First of all, if you take this statement at face value and disregard the one other glaring anomaly, it doesn't even make sense. So SEGA has determined the key to financial success is to focus solely on software development and nothing else. As a result of this finding, SEGA has decided to re-enter hardware business!

Ummmm, yeah, OK.
But the real kicker here is the reason given as to
why it's a good idea to re-enter the console market: "
they are solid enough to give it "one last go." Give it
one last go? This was the reason supposedly given by SEGA's business experts and market analysts? Are you KIDDING me? That article is an insult to our intelligence.
That article is a hoax, and a poorly developed one at that. Not that it's truthfulness is even in debate at this point, but c'mon! If you're gonna take the time to do something like this, and least put forth a LITTLE effort.