I fall into the 'don't give a f*ck' category, but that has less to do with the game and more to do with the fall 2008 release. I just can't get too excited about anything that's more than a year away when almost no useful information has been released. Let me know if they give out actual game play footage and not some slow, boring, pre-rendered fluff.
Simmer down Kitsune - believe it or not, but not everyone has the same interests and tastes. Though, oddly enough, everyone tastes the same (a little like chicken, but sweeter).