It's basically saying that the only people who deserve "the real thing" are the ones who held onto faith, and that those who wanted the proof before the purchase were screwed. That is SO not the way to do things...
Well, I don't know about that. If you want the latest greatest limited edition Ferrari you have to have already been a customer, be "cool" (in their opinion) and put down a huge non-refundable deposit...and then give them half a mil when they are actually produced. If you wait to see if its a good car, you'll never get one (at least not at the original price).
Of course, Ferrari has a rather good reputation, and they've been around since the 40s, so the amount of "faith" required is considerably less than what you need to believe in a couple of guys making a guaranteed-unprofitable Mega Drive game...but my point is sometimes:

You know...