he's been around for ages, but what's new is he managed to get the trademark for turbografx (I think) and johnny turbo (definitely), so now he's pushing that more than ever. He's been in the game of localizing japanese games for phones and other things for some time now.
(and by the way, *anyone* with money can have the rights to data east games - their rightsholders are renting them out non-exclusively - I know this because we were going to do a Bad Dudes game but we cut off the conversation after learning they'd also given the license, at the same time, to two other groups who had no experience with anything. one of them was that dumb failed kickstarter)