Again, why the hell would I care about a company that I don't own? Oh wait, you're a fanboy, which means you're in love with a certain company no matter what, so you cannot understand my thoughts. I forgot about that.
I play games because I think it is fun. I could care less about who made the game I'm playing, or who made the hardware that I'm playing the game on. If the company that made the game or hardware goes bankrupt or stops doing whatever it is that they're doing, I don't care. There are other companies that do the same thing, and besides, there are already enough fun games to play. I wouldn't care if the entire industry died off.