I don't think the seller of the photo is trying to scam anyone to think that they're buying a game either. From the auction title, it seems that the seller doesn't even know exactly what it is...."1993 Bomberman 'Q3 fro the NEC Turbo Express".
Bomberman '
Q3? Probably not a Turbo fan and must have misread the box.
I would think if someone was doing a scam, they would have used a photo that shows more, like including the Hucard, case, manual. Also, they would have more misleading photos/games for sale like other high priced games like Magical Chase, Soldier Blade, etc.
In any case, I can't imagine someone buying this and hanging it on their wall to admire.
