Missa: that's just fanboyism run amok. Most studios who support the newer formats use HD-DVD because it costs less to produce discs that way. Only the really big studios support Bluray (Disney, for one) and only because they can afford it (some are hoping to ride the waves of the PS3...no one ever said that movie studios understood video game trends, and it's clear by this example that they don't). If you want to talk market share, then Bluray is currently in the lead with 70% market penetration, but this is due to the studios that support it being much larger. If you want to talk about the number of studios that support one side or the other, HD-DVD wins by about 6 to 1, but that doesn't have much effect on the number of releases available. Also, adult entertainment got a huge head start with HD-DVD (due to early lack of support by Bluray manufacturers), which has about 95% of that market...that's a very dominating slice of the pie (pun unintentional). Of course, neither format holds a candle to the existing DVD format and won't for some time to come. It's still too early to tell who will come out on top, but it seems the companies with the big bucks are pouring as much advertising as possible into Bluray promotions and it's starting to have an effect on the sheep. If the current advertising swarm keeps up, Bluray will probably win, much like VHS won over Betamax all those years ago. But the pricing is still going to have an impact; 20 years ago, Bluray might have won easily, but in our current Walmart-mentality society, people want things as cheap as possible and are going to take the less expensive route. HD-DVD is cheaper and likely always will be. So, with advantages and disadvantages on both sides of the fence, this is a war that's going to last a very long time.